• Nike Global
  • 2019
  • Event Production

A retreat inviting notable creatives from around the world to experience the Series 003 collection in an intensive, outdoor-focused program.

Matthew M. Williams' work with Nike focuses on the balance between “cutting-edge design tools (including data-driven patterns and knits) and expressions of human spirit.” The collection centers on training, each garment created to withstand the rigors of high-intensity interval workouts, with an eye toward getting out of the gym or studio and into the outdoors.

Something Special Studios partnered with Nike and Matthew to put the collection to the test in Aspen, inviting creatives from across the globe to partake in a weekend of outdoor fitness.

Nike Master Trainer Joe Holder designed the training and recovery program, with support from Kirsty Godso. A nutritional plan was designed by Amy Shapiro.

Nike Global
2019

MMW Series 003 Retreat