SSSP
Air Max Day 2018 involved a five-day series of creative sessions, inviting participants to create and submit original design concepts for a NYC Air Max sneaker. The sessions were held in a unique classroom environment, which also housed an art gallery, an immersive projection room, a gift shop, and an Air Max DNA space. In addition to supporting the concept development and strategy, Something Special Studios led on-site creative for the project, including the activation’s spatial design, the layout of graphic applications, and the production of three, unique graphic videos.