Concept Development, Strategy, Talent Curation, Talent Management, Spatial Design, Graphic Application & Video Content
To celebrate Air Max Day 2019 in NYC, Nike and SSS created a three-part activation. The celebration began with a traveling, mobile bus experience that brought Air Max to five neighborhoods in NYC. A series of creative workshops were then held at Nike Soho, led by names such as Emily Bode, Didi Rojas, Chen & Kai, and B. Thom Stevenson. AMD concluded with a 2,000-person party and performance at Brooklyn Steel, with the agency leading spatial design and video content.