Production, Concept Development, Strategy, Creative Direction, Spatial Design, Graphic Identity, Graphic Application, Talent Curation, Talent Booking, Talent Management & Promotion
To establish Budweiser’s presence within the LA creative community, Something Special Studios conceptualized Budland LA, a hyperlocal celebration of LA bred talent in the realms of music, fashion, art, and food. Budland LA shut down a city street and took over two raw warehouses, creating a multi-dimensional celebration in the heart of Los Angeles. Over the course of two days, Budland welcomed nearly 6,000 guests and presented over 20 music acts, 9 unique pop-ups and brand collaborations, an interactive art piece, a gallery space, impromptu performances by Tyler, the Creator and ASAP Rocky, and more. Participating talent included names such as Syd, Taco, Virgil Abloh, HVW8 Gallery, WEDIDIT, Kilo Kish and Round Two.