CONCEPT DEVELOPMENT, STRATEGY, SPATIAL DESIGN, PRODUCTION, GRAPHIC APPLICATION, OOH ADVERTISING
Something Special Studios partnered with CALVIN KLEIN to conceptualize and produce CK’s I LOVE EVERYONE OF ME pop-up, a multi-day experience to launch the new CK EVERYONE fragrance and CK ONE apparel. A labyrinth of self-discovery, a kaleidoscope photo moment, a cafe with teas inspired by the fragrance notes, a customization space, and much more came together to create a multi-dimensional activation that brought the ideas of individuality and freedom of self-expression to life.
SSS also conceptualized and produced an out of home moment for the I LOVE EVERYONE OF ME launch. During the pop-up, guests were invited to enter a custom photo booth that mimicked the CK EVERYONE campaign. Attendees were photographed in four different poses. These photos were then stitched together and wrapped with handwritten text to create one image. Guests’ photo booth images were then projected onto CALVIN KLEIN’S iconic and larger-than-life Houston Street billboard, allowing each guest to share their individuality with all of NYC.