Production, Strategy, Talent Curation, Talent Booking, Talent Management & Spatial Design
HYPEFEST was a cultural festival presented by HYPEBEAST in New York City. The inaugural event was an immersive cultural experience, encompassing elaborately produced retail booths from 50+ international brands, as well as musical acts, art installations, talks, and more. The 10,000 person, weekend-long activation took place within the Brooklyn Navy Yard across several warehouses.
Something Special Studios not only led the full production and spatial design of HYPEFEST, but also managed the curation and booking of all musical talent, in addition to consulting on strategy.