CREATIVE DIRECTION, IDENTITY DESIGN, GRAPHIC DESIGN
Something Special Studios was tasked with designing the visual identity for Nike LA’s Legacy project, an initiative promoting women inspiring other women through sport and movement. With this project, SSS sought to reimagine the drawings of the original Nike Swoosh and type treatments. The typography was custom drawn to evoke the same ideals as the original sketches but through Legacy’s future-forward lens.
The first use of this identity was introduced at the 2019 Nike Legacy Summit, an immersive, day-long experience where select role models from across Los Angeles were given the tools and resources to become mentors within their communities. In partnership with the City of LA, the Nike Legacy Summit took these local role models through group coaching activities, motivational sessions, and conversations with inspirational speakers.