SOMETHING SPECIAL STUDIOS IS A CREATIVE COMPANY IN NEW YORK CITY.
NIKE X NBA

Jersey Showcase

SERVICES:

Concept Development, Spatial Design & Graphic Design

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Something Special Studios teamed up with Nike North America for the creative ideation and design of their Jersey showcase, which celebrated the brand’s partnership with the NBA. The showcase highlighted several Nike x NBA collections, including the Hardwood Classic Edition Jerseys, City Edition Jerseys, and finally, the Nike Sportswear x Nike Basketball City Exploration Pack, featuring collections drawing inspiration from the Atlanta and Chicago team jerseys. Held in a NYC penthouse loft scouted by SSS, select media were invited to view and learn about the jerseys within an immersive, spatial build-out.

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