Production, Concept Development, Strategy, Creative Direction & Spatial Design
In celebration of the launch of the Nike x Off-White “Football, Mon Amour” collection, Something Special Studios created “HOME FIELD” (a nod to Virgil’s Chicago upbringing). With “HOME FIELD””, SSS transformed Douglas Field in Chicago into the ultimate soccer destination. Partnering with Peter Wozniak, the official Super Bowl field painter, SSS designed and produced a Nike x Off White branded soccer field. Additionally, the agency conceptualized a soccer tournament with notable brands and stores from Chicago, followed by a scrimmage with the brands and local youth.