CONCEPT DEVELOPMENT, STRATEGY, GRAPHIC DESIGN, WEB DESIGN & DEVELOPMENT, DIGITAL PRODUCTION
Open Court with Serena Williams was an interactive digital experience for Nike members. The member-gated microsite featured an in-depth conversation with Serena Williams, led by actress Storm Reid. The digital hub also included a custom asset generator (promoting Nike’s “You Can’t Stop Sisters” campaign), a virtual tennis game (awarding winners a campaign tee), and community resources to get out and play (like a map of NYC courts). Open Court was created to inspire the next generation of female athletes both on and off the court.