SOMETHING SPECIAL STUDIOS IS A CREATIVE COMPANY IN NEW YORK CITY.
NIKE GLOBAL

Stages of Life

SERVICES:

ART DIRECTION, WEB DESIGN, GRAPHIC DESIGN, DIGITAL PRODUCTION

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SSSP

Nike’s Stages of Life Virtual Experience invited 50+ global media attendees to explore Nike’s powerful narrative around inclusive design and how with Nike (M), the brand is serving female athletes at the next stage of their life – motherhood. Through the use of a live presentation from Nike Design Director for Apparel Innovation, Carmen Zolman, one-on-one interviews, and a hand-done, digital scrapbook (featuring technical and anecdotal product information, athlete quotes, custom Shawna X illustrations, and unreleased campaign imagery by renowned photographer and mother, Cass Bird), the experience provided in-depth access and personal storytelling around the launch of the Nike (M) collection, reimagining the traditional press briefing for the digital world.