Ahead of the release of his sixth studio album, “Passion, Pain & Demon Slayin’,” Kid Cudi approached Something Special Studios to produce a last minute dance party at Miami Art Basel.
After securing brand partner Beats by Dre, SSS was responsible for event strategy and production from start to finish, sourcing supporting talent including Virgil Abloh, as well as set decoration inspired by Cudi’s “Surfin’” video, to create a vibrant environment incorporating the album’s visual references.
BEATS BY DRE