SOMETHING SPECIAL STUDIOS IS A CREATIVE COMPANY IN NEW YORK CITY.
NIKE

Joyride Cafe & Pop-up

SERVICES:

Spatial Design & Graphic Design

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For the NYC launch of Nike’s new running shoe, Joyride, SSS led all creative and spatial design for The Nike Joyride Cafe, a pop-up restaurant and adjoining retail space. Highlighting the beaded technology of the groundbreaking running shoe, the pop-up spaces allowed guests to trial a pair of Joyrides and unlock post-run meals. Partner restaurants were curated in collaboration with The Infatuation, and included NYC mainstays such as Carbone, Santina, L’Artusi, Houseman’s, Emmy Squared, Tacoaway Beach and Los Tacos.

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