SOMETHING SPECIAL STUDIOS IS A CREATIVE COMPANY IN NEW YORK CITY.
UNIQLO X ALEXANDER WANG

HEATTECH Launch Event

SERVICES:

Production, Concept Development, Strategy, Creative Direction, Spatial Design & Video Content

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For the highly anticipated Uniqlo x Alexander Wang HEATTECH collaboration, Something Special Studios was tasked with creating an experiential activation for press and consumers to be introduced to the collection.
SSS conceptualized, designed, and oversaw fabrication of a multi-room experience, leading guests through a frozen NYC tundra befit with an interactive ice carving wall, into a heat-centric product display room highlighting the full collection.

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