• Nike Global
  • 2021
  • Art Direction
  • Graphic Design
  • 3D Scanning
  • Animation
  • Motion Graphics
  • Web AR Development

A suite of storytelling content that captured product innovation and design of Nike's FA21 Play New campaign.

Leading into the launch of Nike’s FA21 Play New Campaign, Nike wanted to bring their key product to life at key retail locations, including House of Innovation and select flagship stores worldwide. Utilizing 3D product scans, 2D motion graphics, and colorful, animated backgrounds, SSS created vibrant in-store product installation graphics.

The studio also designed and developed an interactive AR experience, allowing visitors to virtually explore the collection in an immersive, sensory way.

The AR experience allowed users to see the skeleton of the product and capture a 3D AR product asset in their environment to share on social media.

Nike Global

FA21 Play New Campaign