• Hypebeast
  • 2018
  • Strategy
  • Talent Curation
  • Talent Booking
  • Talent Management
  • Spatial Design
  • Event Production

A cultural festival presented by HYPEBEAST in New York City.

Spread across several acres of Brooklyn’s Navy Yard, HYPEFEST was an immersive cultural experience that brought the HYPEBEAST brand to life - taking the brand’s curated world of streetwear from the digital to the physical sphere.

The 10,000-person, weekend-long activation included elaborately produced retail booths from 50+ international brands across two warehouses. Brands such as Alyx, sacai, A-COLD-WALL*, RIMOWA, and Marc Jacobs made an appearance.

Musical acts such as Jaden Smith, Trippie Redd, A$AP Nast, Benji B and Onyx Collective performed on the HYPEFEST stage.

Panel talks were delivered by talent such as Hiroshi Fujiwara, Errolson Hugh, Matthew M. Williams, and Nigel Sylvester, and art installations lined the grounds.