• Nike NA
  • 2019
  • Concept Development
  • Creative Direction
  • Spatial Design
  • Graphic Design
  • Event Production

A media event celebrating Nike’s partnership with the NBA.

In late 2019, Nike sought to highlight several Nike x NBA collections for media. These collections included the Hardwood Classic Edition Jerseys, City Edition Jerseys, and the Nike Sportswear x Nike Basketball City Exploration Pack, featuring collections drawing inspiration from the Atlanta and Chicago team jerseys. Nike tasked SSS with designing an experience that showcased these jerseys in a compelling way.

Held in an NYC penthouse loft, select media were invited to view and learn about the jerseys within an immersive, spatial build-out. Three distinct spaces were each uniquely designed to speak to the individual collection designs.

Nike NA

NBA Jersey Showcase