In late 2019, Nike sought to highlight several Nike x NBA collections for media. These collections included the Hardwood Classic Edition Jerseys, City Edition Jerseys, and the Nike Sportswear x Nike Basketball City Exploration Pack, featuring collections drawing inspiration from the Atlanta and Chicago team jerseys. Nike tasked SSS with designing an experience that showcased these jerseys in a compelling way.

Held in an NYC penthouse loft, select media were invited to view and learn about the jerseys within an immersive, spatial build-out. Three distinct spaces were each uniquely designed to speak to the individual collection designs.