Coinciding with the US Open, Nike partnered with Serena Williams to create a dialogue around women in sport, capturing a conversation between the renowned athlete and the actress, Storm Reid. Nike tasked us with building a digital experience around this conversation. The result was Open Court with Serena Williams, a member-gated microsite featuring the conversation content alongside a collection of additional athlete* inspiration and engagement tools.

First, a custom asset generator allowed visitors to create custom imagery to share on social in promotion of Nike’s “You Can’t Stop Sisters” campaign. Then, a virtual tennis game awarded winners a campaign tee. Digital stickers were also made to be shared on Instagram.

Finally, community resources, such as a map of NYC courts, were shared to encourage athletes* to get out and play.