• SKIMS
  • 2025
  • Art Direction
  • Activation Planning
  • Talent & Partner Curation
  • Content Production
  • Experiential
  • Spatial Design
  • Events
  • End-to-End Production

A Valentine’s Day pop-up shop in the heart of NYC.

Valentine's Day is a key moment for SKIMS, offering an opportunity to showcase their solutions-orientated collection through the lens of self-love and confidence. SKIMS partnered with SSS to design and execute a one-of-a-kind shoppable pop-up to launch their Valentine’s Day collection at a prime NYC location.

Staying true to SKIMS’ iconic aesthetic, we created a pop-up that was both familiar and fresh.

The result: a 600-square-foot immersive experience featuring a curated retail area and a custom food & beverage installation showcasing local NYC favorites. Offerings included heart-shaped donuts from Peter Pan Donuts and heart-shaped pretzels from Elbow Bread.

SKIMS
2025

Valentine’s Day Pop-Up