A campaign expanding the definition of wealth through personal style and identity.
Through its card program, Cash App seeks to explore what our relationship with money reveals about who we are. By transforming payment tools into expressions of individuality, Cash App makes money feel more personal.
The Cash App team partnered with SSS to create a campaign for the launch of their Tortoise Card—an emblem of unique style and identity.
Our goal was to elevate the Tortoise Card’s 1-of-1 nature, positioning it as a symbol of unparalleled craftsmanship and luxury. Through carefully crafted copy, art direction, design systems, and motion graphics, we helped transform the card into a timeless yet contemporary icon of personal style and wealth.
The result was a campaign that aired across social media, digital platforms, OOH, and film. It playfully subverted traditional notions of opulence and luxury, infusing classical tropes with an irreverent twist, making the Tortoise Card feel fresh, youthful, and authentically personal.
