Victory Park, a three-day basketball showcase, was designed to capture the essence of unapologetic winning and celebrate the relentless drive that defines New York City. Set beneath the Brooklyn Bridge at Emily Warren Roebling Plaza, the event brought together the city’s best high school hoopers, legendary local leagues, and future stars. The culmination of the weekend was the crowning of the Season 6 NYvsNY champs.

Nike tasked us to build a space worthy of the best of the best—a basketball utopia—fit for winners. We responded with the design of Victory Park, a space where the city’s finest talents could battle it out and the community could come together.

SSS led the creative direction, spatial design, graphic applications, and animations for Victory Park. The spatial design married unexpected materiality with elements that felt true to the DNA of the city and streetball. The animations embodied Nike, NYC, and victory, injecting winning energy into the park.

From August 10th to 12th, Victory Park hosted matchups between the top teams from NYC’s most competitive basketball leagues. The NYvsNY finals, the crown jewel of Victory Park, acted as a celebratory end-cap to the weekend.

Guests could enjoy the park grounds, purchase exclusive Victory Park merch, and soak in the atmosphere between games. This was winning basketball. This was Victory Park.