A virtual hub providing NYC runners with all the tools, resources, and support they need to cross the finish line.
Nike’s mission is to bring the experience of sport to every athlete in the world. When that plan hit a roadblock with the pause of IRL activations in 2020, Nike recognized the importance of creating an ongoing space for digital experiences and tasked SSS with developing this platform.
The result was Studio:NYC, a digital home for the Nike NYC community. At launch in Spring 2021, this virtual venue offered reoccurring programming and countless opportunities for interaction. With running having become the preferred workout for many New Yorkers in isolation, we relaunched Studio:NYC in the Fall with new programming and features, reimagining the space to focus on the needs of NYC runners.
We then evolved Studio:NYC further in Spring 2022, expanding our resources for runners and refreshing the site’s design. Now, Studio:NYC serves as a holistic and localized training tool for runners in NYC.
The site includes a collection of site-specific training plans and an interactive Running Journal to capture training progress and plan for the weeks ahead. Studio:NYC also features a calendar of community runs powered by Nike, which users can add to their training plan and an updated version of our Run Forum.
SSS designed and developed the platform, with playful illustrations created by Lennard Kok.