A digital hub for members of the 3,000-person Converse All Star community to interact and collaborate.
The Converse All Stars program is Converse’s grassroots community initiative inviting cultural game-changers to contribute to its creative progress. As Converse sought to expand this program in the Fall of 2020, they asked SSS to imagine what the digital extension of this community could look like. The result was a microsite that allowed for community-driven programming and a members-only social platform.
The website gave space for the All Star Series - a collection of conversations, Q+A’s, and performances by talent such as Virgil Abloh, Samuel Ross, and Tobe Nwigwe. Here, users could tune in and chat about the live content and view archived content.