• Beats by Dre
  • 2022
  • Art Direction
  • Content Production
  • Talent Curation

A campaign to bring the Beats Fit Pro earbuds to life.

Tasked with creating lifestyle and product imagery for the Beats Fit Pro social channels, we enlisted up-and-coming photographer, Cameron Reed to capture the earbuds through his POV.

The results were elevated, youthful lifestyle and product shots that featured Cameron's friends wearing four colorways of the Beats Fit Pro.

Beats by Dre

Beats Fit Pro Lifestyle Campaign